For product / technical specialists

You already have product thinking and AI as leverage. What you don't have — domain expertise.

If you can ship product and work with AI, we can pair you with a domain expert whose expertise you couldn't replicate in five years. Co-participation, co-equity, co-launch.

Where product and technical people get stuck

The tools are there. The industry truth to point them at is not.

  • You can ship AI services — but which ones to build isn't obvious.

    The stack is known, the skills are there. But the question “which specific problem in which industry” is outside your zone.

  • Ideas come from the IT bubble, not from a real industry.

    The result: products for other IT people, B2B SaaS for ad-tech, dev-tools. The real money sits in markets you've never worked in.

  • Solo founder is hard.

    Doing everything yourself — product, GTM, sales, fundraising — burnout is built in. A co-founder with different expertise changes the arithmetic.

  • Full-time grind vs side startup.

    Quitting and living on noodles for a year isn't for everyone. You need a model where you keep your job and build your project at the same time.

What you get

A pair with a domain expert, product structure, and a co-launch.

  1. 01

    Access to experts you wouldn't meet otherwise.

    Our non-technical pool is people with 10–20 years in banking, insurance, healthcare, consulting. A co-founder whose experience you couldn't replicate yourself.

  2. 02

    Co-equity, not contracting.

    You come in as a co-founder, not a contractor. Your equity is yours. Product and technical responsibility — yours.

  3. 03

    Launch structure that works.

    The program path (Experience Audit → Idea Framing → Market Validation → Team Match → AI MVP Build → Go-to-Market → Investor Readiness) is your path too. You're not deciding what to build alone.

  4. 04

    Alongside your day job.

    A few hours a week early, more during MVP. The decision to leave your job comes after first customers or a round, not before.

FAQ for product / technical

Top questions of this segment.

It's negotiated individually on the discovery call, together with your non-technical partner. Base principle — equity matches real contribution. The domain expert brings the industry and pays their own check; you bring product and AI leverage.

Apply

Submit your application.

The “Participant type” field is pre-filled as “Product / technical specialist”. Tell us about your stack, the industries you've worked in, and the AI services you've shipped.
Do you have a startup idea?*

Takes about 3 minutes. We read every application.