For non-technical specialists and founders

Your expertise is the product. The program, the code and the team — that's on us at the start.

If you've spent 10+ years inside an industry and see a problem worth solving, you already have half a startup. We help build the other half: product structure, an AI MVP in 4–8 weeks, a path to first customers and fundraising. Without becoming a developer.

Where experienced people get stuck

The knowledge is there. The structure to turn it into a product is not.

  • You know the industry — not how to build a startup.

    Deep domain knowledge doesn't translate itself into a product. Different muscles: hypothesis framing, market validation, product scoping.

  • You see the problem — but you don't have a CTO.

    No technical co-founder, no product team, no one to build the MVP. And you're not going to start coding yourself.

  • You don't want to quit just to try.

    The standard “quit your job and live on savings for a year” model isn't right for you. You need something that runs alongside your day job.

  • Worried you're out of league.

    The startup scene looks like a club of 25-year-old engineers chasing million-dollar valuations. That's not your crowd — but it's also not the whole reality.

What you get

The program is built so this is your project — not ours.

  1. 01

    Launch structure, not training.

    Not an AI course and not a turnkey agency. The path from your expertise to first customers, where you're the founder, not a student.

  2. 02

    Technical leverage on our side.

    We match a product and technical co-founder or contractor. We assemble the AI MVP in 4–8 weeks. You don't need to learn to code.

  3. 03

    Alongside your day job.

    A few hours a week in validation, more during MVP. No quitting required. The decision to leave your job comes after first customers, not before.

  4. 04

    You stay the owner.

    A check up to €10 000 — your entry into your own startup, not a program fee. Equity and decisions stay with you.

FAQ for non-technical specialists

Top concerns of this segment.

Most participants haven't. We don't filter on prior founder experience; we filter on depth of industry expertise and willingness to put your own money at risk.

Apply

Submit your application.

The “Participant type” field is pre-filled as “Non-technical specialist / founder”. Tell us about your background and the problem you see.
Do you have a startup idea?*

Takes about 3 minutes. We read every application.